Top 10 Questions When Deciding to Do Digital Marketing
Marketing plays a very important role in transforming a business into a successful brand. The interest for Digital Marketing has seen a significant rise in recent years. As more and more businesses are resorting to digital marketing agencies for their extensive customer reach, the market has become flooded with several firms offering incomplete, non-tailored services, thus many of them are unable to fulfill your requirements and meet up to your expectations. Therefore, selecting the right Digital Marketing Company is crucial for your business’ growth.
What is Digital Marketing?
Digital marketing, or online marketing is a complete end to end solution of promoting your brand, by using tried and true forms of digital advertising to market and reach out to potential consumers. Digital marketing however, is not dependent only on the use of the internet, and its reach extends further away from that of internet marketing to all available forms of offline elements like television, radio, cellular communication, print advertising, etc. It also incorporates other sectors such as social media marketing and digital media. It covers most, if not all areas of traditional marketing especially direct marketing and takes it to an online based platform. To effectively use digital marketing, often times a digital marketing company is hired. These agencies offer services in the creative and technical development of internet-based products and services that can reach out to an audience on a global level. The services that they offer can range from advertising to a multitude of multi-media management tools. Digital marketing is a relatively new area of marketing but is constantly changing and evolving therefore it is extremely necessary that if and when you do hire the services of a digital marketing company, that you select one that is very well in sync with the latest trends in the world of marketing.
Here are some questions to consider and Complete Attention Marketing digital agency comply with all of the below questions:
- WILL THEY WORK WITH ME TO SET AND ACHIEVE COMPANY GOALS?
The very first question you should ask a digital marketing company, is if they are willing to work with you to achieve a predetermined goal. A mistake that many companies make, is hiring a digital marketing agency that does not care about the outcome of their marketing efforts. Often times, digital marketing agencies will begin their work without a thorough understanding of the company’s mission and core values to effectively generate results. A digital marketing company with a similar set of goals to your own, will operate much more cohesively. Likewise, an agency that is willing to listen to your needs is more likely to create results and drive sales. Also keep in mind that different departments might have different goals and target audiences. When choosing a digital marketing agency, make sure you clarify what you hope to accomplish and don’t accept less than what’s agreed upon.
- HOW DO THEY MEASURE THE SUCCESS OF A LEAD?
Success is defined as the number of customers brought in as a result of a marketing effort. Marketing is a process of creating a level of demand for your product and following up on that demand until its final conversion into sales. Simply producing leads is not good enough if they do not convert into paying customers. Request for a general estimate of what to expect results wise, rather than the output of their work. Many agencies may try to sugar coat their services and suggest unfeasible results. A good idea would be to ask for proof of their work and look into the results of their past clients. Sure, they may have software which will perform the work for them, but with some exceptions, the campaign may not see the light of day…. in short they will not generate the advertised results. The digital marketing company should also offer metrics and methods of tracking performance. As the business owner, you should be able to noticeably see the results.
- WHO WILL YOU BE WORKING WITH ON A REGULAR BASIS?
For you to hire the right agency, you need to consider the experience of the agency, more importantly the experience of the person who you will be working with on a regular basis. When you hire an agency, you bring their knowledge into your business, therefore, building a strong relationship with a representative is essential for the most optimal results. Digital marketing agencies are run by educated, trained and experienced professionals, however, if you have to repeat your company requirements, goals and targets to a different representative every single time you want advice, you will lose a large amount of traction gained in the past. Ensure that the company is keeping personal logs in their database so that you can avoid the unnecessary hassle of introducing yourself to the entire company.
- WHICH MARKETING SOFTWARE DO THEY SPECIALIZE IN?
The company you are going to select for your marketing campaign should use the latest techniques and tools to research, track data and perform further marketing efforts. Ensure that the company itself is updated with the latest techniques and developments in digital marketing. If you already use marketing automation software and you would prefer to continue using it, then find out if the agency has experience with that particular platform. If the software that you use is relatively modern, then in most cases the agency will have experience with its operations.
- HOW FREQUENTLY WILL WE MEET WITH THE DIGITAL MARKETING AGENCY?
A well crafted, thoroughly planned digital marketing strategy does not just present itself after a single meeting. Ensure that for the price, you are allotted a reasonable amount of time to create the plan, and to cover any additional consultations. Having a clear blueprint of the digital marketing plan requires multiple visits and revisions to ensure that the most effective techniques and channels are used. Not only that, the agency should be responsible for measuring and reporting analytic data, and the results of the campaign throughout several meetings. Whether they will charge additional fees, should be determined before hiring the agency.
- WHAT IS THE FORMAT FOR THESE MEETINGS
Regardless of the proximity of the agency, they should be able to cater to whatever is most convenient to you, their client. Naturally, very few individuals would willingly make the commute every week or every other week for a meeting with their agency, however should you feel the need to do so, the agency should be accommodating of your request. If distance is truly an issue, then at the very least, the agency should be flexible enough to hold meetings over the phone or through video conference. With your business’s future at stake, emails or text conversations just do not imitate the same sense of communication and trust, as voice to voice conversations.
- WHAT IS INCLUDED EACH MONTH WITH THIS CONTRACT?
Setting clear Key Performance Indicators and remuneration will avoid “hidden and unexpected” costs. The digital marketing agency must be transparent about their contract and what they’re offering to you every month. Communication is key here. Address what you are expecting and enquire about any additional charges or fees. Any vague answers will convey a lack of trust between parties which should be enough to cross that agency off your list of prospects. Deceptive companies will try to overcharge you for incomplete or unspecified work. Take precaution by clarifying the terms of the contract.
- WHAT IS THEIR PROCESS FOR BUILDING AUDIENCE PERSONAS?
A Crucial factor in any digital marketing strategy is the warming content before a customer is willing to engage with your company. You are paying for the advertising; make sure you reach the correct audience that is most likely to buy your product. The online marketing strategy for a jewellery website might not work well for a dentistry business. Ideally, digital marketing agencies should be able to promote every single niche to cater to the global market, but their process for building audience personas should not be the same for every single business.
- HOW WILL THEY DECIDE WHICH SOCIAL CHANNELS YOU SHOULD PURSUE?
Depending on the nature of your business, certain digital marketing channels might not be suitable for your company and will only waste your marketing budget. You should look for an online marketing company that either specializes in promoting your business type or has worked in the past for a similar client, because they will know the most effective social channels for promotion.
- ONGOING RINSE AND REPEAT STRATEGIES TO ENSURE THAT SOCIAL STRATEGIES STAY SUCCESSFUL
How often will you get feedback on marketing and in what format? Sometimes statistics are not enough. The strategy needs to be revisited and discussed with key stake holders to ensure that the strategy is optimal and future proof. The online presence of a marketing technique must be frequently evaluated to ensure that it will stay effective throughout the course of the campaign and down the line. The agency that you choose must be up to date with the latest offerings in technology both digital and mobile.
Always keep in mind that the agency’s industry experience along with high market reputation matters a lot for you. You should choose an experienced and highly reputable digital marketing agency for marketing your business. It is extremely important to address the ten questions listed above when searching for a digital marketing company to ensure that you are getting the best services possible. Lastly, good agencies will always keep an up to date portfolio of all their work. Have a good look at that portfolio as their work will be the bridge to your success.